What Are the Top 3 Local Ranking Factors?
- 1
Proximity
How close your business is to the searcher's location. Google heavily weighs physical distance for "near me" and local intent queries.
- 2
Relevance
How well your Google Business Profile and website content match the user's search query. Category selection and semantic content are critical.
- 3
Prominence
How well-known your business is based on reviews, citations, backlinks, and overall web presence. More positive reviews = higher prominence.